Rocc is a home fragrance project inspired by the mineral world. A rock collector and enthusiast, Michael Anastassiades investigated the possibility to associate the sense of smell to elements that are usually admired only with the senses of sight and touch. The research began from a selection of particularly significant stones for the designer, who created the fragrances with the consultancy of one of the most important perfume houses in Grasse, the French town renowned worldwide for its flower and fragrance production. The territorial context of where each mineral is mined was studied to identify a series of olfactory notes determining not only their characteristic features but also their culture. This led to six fragrances - Marble, Basalt, Amber, Amethyst, Clay and Flint - the result of a memory and imagination exercise ending in an apparent sensory paradox.